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CASHLESS PAYMENTS INTIATIVES

PMC –Transformation Objectives in the Payments space.

Under its Smart City initiatives, Pune Municipal Corporation is taking proactive measures to transform the way payment are collected to provide the citizens a more convenient, robust, interactive and user friendly platform. The new payment platform will allow the citizens of Pune to make payments on the go – anytime, anywhere and any device. A thorough understanding of the citizens’ needs and existing payment channels has encouraged PMC to streamline its systems and procedures to offer its citizens a user friendly, less human interactive, secure and a more convenient payment process.

Keeping the above objectives in mind, a uniform and citizen oriented payments platform will be created to ensure that all types of collections and payments can be made without any hassle across any channel, any payment instrument and anytime.

PMC’s vision to enable a unified collections and payments platform has led to the integration of physical and digital payment channels. While maintaining traditional channels, a less cash strategy will be implemented in full-swing to ensure user-friendliness. The citizens of Pune will be able to experience the flexibility that digital payments has to offer through the revamped payments platform.

 

Available payment channels for citizens

  • PMC Mobile application (Pune Connect): The simplicity of its interface will allow citizens to make payments through various modes such as credit cards, debit cards, net-banking and IMPS. Citizens will also be able to keep track of the transactions history and their pending payments. This app is available on Android and iOS.

  • PMC website – The PMC website (www.punecorporation.org) will facilitate online payments through a variety of card types, digital wallets, net-banking, electronic bill presentment and IMPS.

  • Banks – PMC has have numerous partnerships with banks (including HDFC, ICICI, Bank of Maharashtra, Yes Bank, Cosmos etc.) for enabling physical payments at branches via RTGS/NEFT, cash/cheque acceptance, standing instructions, NACH and ECS facilities and online payments via bank website and their mobile applications.

 

Pipeline Initiatives in the Payments Space @ PMC

Going ahead, multiple payment channels will be enabled for the citizens, allowing them to use various payment instruments. Few initiatives which are planned in the immediate future includes:

  • Ward offices, CFCs, Kiosks – In order to ensure the provision of assisted model for citizens, a number of physical locations will be set up where payments will be accepted via cash, cheques, demand drafts and cards at PoS.

  • Doorstep agents – In order to make the payments easily accessible, PMC will deploy agents who will collect payments through handheld POS/mobile POS terminals from citizens doorsteps

  • IVRS – An automated helpline will be facilitated for citizens who are willing to make payments using credit cards, debit and prepaid cards on the telephonic call.

  • BBPS and UPI leverage – With the ongoing successful implementation of BBPS and UPI, citizens will be able to make the payments at the nearest retail/mom-and-pop stores, as well as using the third party websites and mobile applications of firms including Paytm, BillDesk, ItzCash etc.

 

The Payments Ecosystem at PMC

The unified digital collections and payments platform acts as an umbrella, bringing together multiple payment channels and payment instruments that can enable payments for various departments of the corporation.

 

Citizen awareness and marketing programs

Corporation will initiate various citizen awareness campaigns and comprehensive marketing programs regarding digital payment modes by taking the following measures:

  • Interactive chat options on the website to provide personalized assistance and address citizen queries.

  • Interactive videos for its citizens to understand the transaction flow across various channels and how the upcoming payment instruments can be used.

  • Analytics based promotional campaigns across various social media channels.

  • Distribution of reference guides at physical centers to promote digital collection methods.

  • Social media usage to spread awareness through cashbacks, discounts and other promotional incentives

  • Reminders regarding tax dues, penalty charges etc. on physical bill statements/SMS/online accounts.

  • Encouraging agents/employees at physical locations and centers to educate citizens about digital channels

  • Financial incentives to encourage citizens to use the online / digital payment options.

 

Benefits to the citizens:

The unified platform will allow citizens to complete their transactions in a secure, timely and easy manner. The various citizen benefits are enumerated above and will promote the usage of this unified digital and payment collections platform for PMC citizens going forward.